Sweden is often misunderstood. Namely the common perception – well, outside of Scandinavia, anyway – that Swedish design is boring. Ask any foreigner to name an iconic local brand, and the likes of Ikea and Volvo will invariably come to mind…. But Swedish fashion is in vogue. And it extends far beyond northern Europe and H&M’s ever-growing worldwide domination. [via]
Swedish fashion
[via]
